张建斌

副教授、博士

暨南大学管理学院，近２０年来长期从事市场营销、服务营销和品牌营销管理研究及讲授。其理论讲授深入浅出、简明扼要，案例分析结合中国企业实际透彻深入、引人入胜。

主要研究方向：市场营销与服务营销

Associate Professor. PhD

Management School of Jinan University. Has been working in the management research area of service marketing and brand marketing for 20 years. He explains his profound theories in simply terms and leads students to get the points concisely. His case analysis combined Chinese enterprises’ practice with deep thoughts and interesting points.